NPD Project Win/Loss Interviews and Analysis

NPD Project Win/Loss Interviews and Analysis

PDMA Carolinas | May 19, 2026

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Description

Business leaders invest significant time and energy into building successful organizations. They listen closely to the market, customers, employees, and partners to guide product development and strategic decisions. Yet one of the most valuable sources of insight often goes underutilized: the opportunities that didn’t close.

A disciplined Win/Loss program provides a clear window into how your go to market motion is perceived, where your product stands in competitive evaluations, and what truly influences buyer decisions. When performed and analyzed effectively, Win/Loss interviews become a strategic asset that strengthens positioning, messaging, and product direction.

Learning Objectives

  • The purpose and expected outcomes of a strong Win/Loss interview program
  • Key questions that illuminate the buyer journey across your GTM process
  • Methods for synthesizing and analyzing feedback to uncover actionable themes
  • Common pitfalls to avoid when conducting Win/Loss interviews

About the Speaker

Jason Vincelette Jason Vincelette

Jason is a Senior Director of Product Management with 20 years of experience building supply chain solutions and leading top performing product teams. He is a recognized product leader in the Charlotte community and an active contributor to one of the region’s premier product management organizations. Jason brings deep expertise in product strategy, operational excellence, and customer centric innovation—core principles championed by PDMA.

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