Leading Product Led Change: How to Move Away From Marketing/Sales Led

PDMA Carolinas | May 16, 2024

Description

Discuss techniques for leading your company through the change from marketing and sales teams driving your product roadmap to one that’s based upon your customers.

About the Presenter

Brad Power

Brad Power has been in Retail and eCommerce for 20+ years. In his career he has worked in customer care, marketing and technology as both an individual contributor as well as leader. He currently leads Product Management and UX at Kendra Scott which is a jewelry business operating in retail, ecommerce and wholesale channels based in Austin, TX.

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