How We Build: A Clockwork Team on Product Work, Adoption, and AI
PDMA Minnesota | July 15, 2026
Description
A panel of cross-functional team members shares how they build — scope, adoption, and what AI actually changes about product work.
Product work means something different depending on where you sit and how you do it. How we do work is changing fast. Join Clockwork's cross-functional team for an honest conversation about what product development looks like right now: how we think about scope and approach, why adoption is part of the build from day one, and how AI is reshaping not just speed but what's possible with a smaller team.
This event shares a window into how a team of product strategists, engineers, experience designers, and change strategists actually work together. We’ll discuss what that means for the products we build and the clients we build them for — clients such as Häagen-Dazs, Ecolab’s Nalco Water, Mercury Marine, and more.
Key Takeaways:
- A different way to think about what "done" means on a product project. And why go-live is the beginning, not the finish line
- Honest perspective on how AI is changing team size, pace, and the nature of the work itself
- Language to bring back to your own organization about what cross-functional product work can look like when everyone has a seat at the table