War Games Workshop

Jay Nakagawa | 2025 PDMA Ignite Innovation Summit • September 16, 2025

Business war gaming is a dynamic, interactive simulation that helps your team explore market dynamics, anticipate change, and strengthen strategy. While your products may not change drastically overnight, the competitive landscape around them certainly can. War gaming is designed to prepare for that shift. By role-playing as competitors, customers, or other market forces, participants engage in exercises that reveal how strategic choices might play out in real-world conditions.

This interactive workshop will teach you how to run a business war game tailored to your industry, apply the method to a real business challenge, and uncover ways to improve your current strategic approach.

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