Vision and Strategic Alignment Will Drive Successful Enterprise Outcomes
Morten Sorensen | 2025 PDMA Ignite Innovation Summit • September 15, 2025
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Is your organization and its Products fully aligned to strategy? We will review the end-to-end strategy execution lifecycle, and we will discuss the critical steps of creating inspiring Vision statements and matching Strategic Themes that will drive the matching strategic planning and enterprise alignment. Without well-developed Strategic Themes organizations might unintentionally leave a lot to individual interpretation and the needed portfolio planning will suffer at best. We will review specific, tangible process improvements you can readily adopt. This session and dialog is aimed at Product and Business Tech investment leaders - and those wishing to improve Enterprise Strategy Execution. We will review specific process elements, recommended formats, and examples of the following very critical steps in enterprise strategy and portfolio planning lifecycle.
- Strategy Execution Lifecycle
- Vision Statements
- Strategic Themes/Maps
- Alignment Analysis Example
- Pitfalls
We will review specific process improvement ideas the audience can readily begin to experiment with in their own teams and organizations. While it is critically important that we are prepared to demonstrate clearly and convincingly how product plans align, support and drive the enterprise vision, strategy and to define tangible goals that fit set targets, we must also be prepared to address key pitfalls in strategy execution.