Revolutionizing Innovation with AI Workshop

Dave Robertson and Nate Patel | 2025 PDMA Ignite Innovation Summit • September 16, 2025

We are told that AI will change everything. While that may be true in many areas, it may not be true for your products  we still want food on the table, cars on the road and planes in the sky. But while AI may or may not disrupt your products, it will almost certainly change your process. AI tools can and will change every step in your innovation process, and by doing so will fundamentally change how you innovate. This talk (and possible interactive workshop) will teach you how to apply AI to every step in your innovation process, show you how to apply the lessons to a real product or service concept, and give you a roadmap for redesigning your company s innovation system.

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