Keynote: Creating a Culture of Fearless Innovation: Process and People

Ben Brenton | 2025 PDMA Ignite Innovation Summit • September 15, 2025

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Join Ben as he discusses his journey at Snap-on and the customers they serve. Keys to success, using customer connection to drive growth with stories reflecting real life examples from Kraft Foods, PepsiCo and Snap-on. 7 elements:

1. Have a Process but stay flexible,
2. Create a Diverse Innovation Team,
3. Be Able to Tell a Great Story,
4. Be Customer Centric – Listen and Observe,
5. Have a High Level of Empathy,
6. Get Out and Explore,
7. Have a Learning Agenda

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