Leveraging AI for New Product Development

Brian Collard | PDMA Inspire Innovation Conference • September 17, 2024

This session will discuss how AI tools and prompting techniques improved over the past year and are delivering amazing results for companies like WalMart. Then we will then capture audience input and follow a similar process to create a new product brief from scratch. The session will be broken into roughly three areas using AI tools to identify new markets, determine product tradeoffs, and create product documentation.

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