The Key to Successful VOC in Agile Teams
Kristyn Corrigan | PDMA Inspire Innovation Conference • November 14, 2022
The most successful products and services address important, unmet customer needs. Systematic Voice of the Customer methodologies reduce the risk of new product failure and optimize product launch. Increasingly teams are employing VOC needs assessment throughout the product development funnel. What was once an activity dedicated to the "fuzzy front end" of innovation now has a place in concept testing, prototype development and even launch. As organizations adopt agile frameworks, there's often a struggle to understand how systematic VOC can fit within iterative, fast-paced processes. Traditional VOC methods can be adapted to fit with quicker timelines, increased iterations and an ever-changing backlog. In this session understand the pillars of conducting effective VOC within agile teams, including planning, interview question development and backlog prioritization.