Next Generation New Product Governance Systems
Michelle Jones, Senior Partner, Stage-Gate International
Penny Wise, Former 3M Global Marketing Executive and Managing Director
Originally presented: August 18, 2026
Watch time: 30 minutes
Access the Webcast
This session will preview Penny Wise and Michelle Jones' PDMA Summit workshop where they will guide participants through a structured assessment of their organization’s new product governance system against the defining hallmarks of best-in-class performance. Grounded in evidence-based research, the workshop introduces eight core elements of effective NPD governance, while also unveiling emerging practices identified through recent Leaders’ Roundtables. Using real-time benchmarking technology, participants will gain immediate insight into how their organization compares with peers—both collectively and privately.
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About the Presenters
Michelle Jones is a Senior Partner at Stage-Gate International. She has designed and implemented Stage-Gate(R) hybrid governance systems for more than 500 organizations of all sizes, across all industries, around the world.
She has worked closely with Dr. Robert Cooper for 30 years, researching and implementing innovation management best practices.
Penny Wise is a senior Marketing and Corporate Affairs executive known for creating clarity and generating momentum in complex environments. Over her career at 3M, she held global leadership roles spanning brand strategy, marketing, new product marketing, communications, public policy, marketing transformation and P&L management, including serving as President of 3M Canada.
She is recognized for mobilizing leaders and unifying teams around shared priorities and integrating work across business, marketing, brand, corporate affairs, and communications to deliver enterprise strategy. Penny has led major transformation initiatives, including modernizing marketing systems in a $12B Business Group and guiding the global relaunch of 3M’s brand platform. Her leadership has delivered impactful commercial, reputational, and regulatory outcomes. Penny has been recognized as one of Canada’s 100 Most Powerful Women and is a recipient of the Canadian Chamber of Commerce Business Leader of the Year Award. She holds an MBA in Marketing from the Schulich School of Business at York University.