Product Discovery — How to Innovate with Quick Experiments
Jim Morris, Product Discovery Coach, Product Discovery Group
Originally presented: October 21, 2021
Watch time: 60 minutes
Access the Webcast
In a year spent working remotely, many teams have skipped conversations with customers. These teams take a huge risk by spending engineering time on concepts that have never been put in front of actual users.
In this session, Jim will help you reverse this trend by conducting quick experiments with your customers. These Product Discovery efforts will help you extract actionable insights from customers and spark innovation in your product development.
Drawing on 25 years of failures and successes, this talk will focus on lessons learned and client-tested techniques that develop business and customer value in software-backed products and services. These can be applied across a variety of industries such as digital health, ecommerce, telecoms, insurance, finance, government, facilities tech, and technology services. Examples will be discussed from corporate and startup environments.
From his experience working with 60+ product development teams, Jim will share how to:
- Speed up product development using Product Discovery
- Avoid common blockers to doing Product Discovery
- Get better, more actionable insights from customer interviews
- Jumpstart your Product Discovery with ten concrete techniques
- Start doing Product Discovery every week at your company
About Jim Morris
Jim Morris, Product Discovery Coach, Product Discovery Group
Jim knows how to build and scale successful products. He co-founded PowerReviews which grew to 1,200+ clients and sold for $168 million. He product-managed and architected one of the first ecommerce engines at online retailer Fogdog.com which had a $450 million IPO. These days, he coaches Product teams and Product leaders at startups and corporations to replicate this success. He’s created a custom curriculum and training program that pulls from his 25 years of experience and the best minds in Product Management. He graduated from Stanford University with a BS in Computer Science.
LinkedIn Profile
Twitter Profile