Service robots and innovation: An ecosystem approach

Digital Machines, Space, and Time

Service robots and innovation: An ecosystem approach

Dominik MahrGaby Odekerken-SchröderMark Steins

kHUB post date: September 2025
Originally published: August 5, 2024 (PDMA JPIM • Vol 42, Issue 5 • September 2025)
Read time: 60 minutes

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The proliferation of service robots has stimulated innovation across industries. These autonomous, physically embodied, and adaptable robots engage in diverse interactions, from patient care to goods delivery and hospitality services. However, the deployment of increasingly capable service robots demands not only designing user–robot interactions, but also holistic innovation management that transcends organizational boundaries and involves various societal stakeholders. Our research draws on the emerging Public Value Theory to examine the types of service robots and the innovation ecosystems that harness the expertise of public and private stakeholders and produce Public Value. Based on literature and an illustrative case study, we conceptualize service robots along characteristics such as autonomy, aesthetics, assistive roles, and user interfaces, and introduce Service Robot-based Innovation as the ecosystem-enabled development and employment of such robots. The service robot's autonomy and ecosystem integration are key dimensions determining innovation management practices and Public Value creation. The illustrative case, centered on long-term care, dissects the integration of service robots across the micro (user), meso (organizational), and macro (societal) levels of the ecosystem. An ecosystem-as-structure approach identifies the roles and activities of stakeholders aligning around a shared value proposition of Public Value. A research agenda presents future opportunities within and across various ecosystem levels to advance scholarly understanding of Service Robot-based Innovation.

Practitioner Points

  • Service Robot-based Innovations aiming at the creation of Public Value demand partnerships between public and private stakeholders.
  • Two key dimensions, that is, a service robot's autonomy and its integration in the broader ecosystem, determine collaborative innovation management practices and Public Value creation.
  • Managers need holistic innovation management that aligns micro (user), meso (organizational), and macro (societal) levels to coordinate resources and develop shared value propositions.
  • A real-life case illustrates Service Robot-based Innovations and the innovation practices for user-centric, high-quality, affordable, and accessible long-term care.

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