Empathy-First Innovation: Integrating Patient Advocacy into Product Design
Ty Hagler, Trig
kHUB post date: May 2, 2025
Originally presented: April 24, 2025
Watch time: 60 minutes
Access the Webcast
Incorporating patient advocacy into the product design process is essential for creating solutions that truly address patient needs. This 60-minute webinar offers an introduction to empathy-first innovation, demonstrating how to seamlessly integrate patient advocates into your development journey. Through a real-world case study of a medical device that revolutionized postpartum care, you'll gain insights into practical techniques for problem scoping, crafting empathy statements, and defining user needs.
Learning Objectives
- Foundations of Empathy-First Innovation: Learn the importance of embedding patient voices into your design and development processes.
- Practical Tools and Techniques: Discover methods for effective journey mapping and ideation to identify and address patient challenges.
- Case Study Insights: Explore the development of a groundbreaking postpartum care device and understand how empathy-driven approaches contributed to its success.
About the Presenter
Ty Hagler is the Principal of Trig, an award-winning innovation consulting, product design and marketing firm that offers comprehensive insight-to-commercialization services for start-ups, mid-sized, and Fortune 500 companies across the United States. Ty is also leading a Design Coaching initiative called medDesign that is revolutionizing the way that medical entrepreneurs approach problem solving, product and service design.