Developing Obsession-Worthy Hardware
kHUB post date: January 23, 2025
Listen time: 60 minutes
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Let's explore the fundamental role empathy plays in developing obsession-worthy products. By developing bone-level empathy, teams can begin the design process with a true north star in mind. This empathy-plus is not just a feel-good concept—it's a strategic tool that let's managers be more independent and make quicker decisions.
Gustavo Soares will share Disney and Alienware best practices and case studies that demonstrate how empathy-driven development leads to more user-friendly, market-ready products. Whether you're a product manager, designer, or engineer, this session will inspire you to rethink your approach and work with the customer in mind.
Key Takeaways:
- Define the Empathy Model.
- Explain which questions lead to empathy, to vision, and finally a guiding north star in hardware development.
- Apply the Empathy Model to a Disney Parks Case Study and an Alienware Case Study.