10 Ways to Screw Up Your VOC
Gerry Katz, Applied Marketing Science, Inc.
Originally published: July 26, 2011
Watch time: 55 minutes
Access the Webcast
Voice of the Customer projects are no walk in the park. Even the most seasoned product innovation and development professionals can find themselves stumbling in the realm of VOC. This webcast, 10 Ways to Screw Up Your VOC, sponsored by Applied Marketing Science, will tackle these roadblocks head-on.