Where does the product development fail to deliver great products ?
My opinion is that this happens very early in the development during teh Fuzzy Front End (FFE) where idea generation and concept defintion is done. Some companies and leaders inside these companies build thd development based on the their personal opinion subjectifying the development direction assuming they understand the consumer.
Well no one understand the consumer and no one should claim that they do, with the current world of rapid change in consumer prefernce and in consumer trends, you can only claim that your have the data that back you up in stating that you see the trend where the consumer preference is heading or that you can change the consumer trend based on truly innovative product and innovation here doesn't stand only for technological innovation but for all types of innovation. Technology is just one aspect which most of the time is not the solution butthe enabler.
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