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PDMA Body of Knowledge: Market Research in Product Innovation Insights #4

Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


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Idea Generation in the 21st Century - an interview with Ty Hagler of Trig

Read time: 7 minutes Alex Osborn, an advertising executive, began documenting creativity as a process in the 1930s. Even today, we credit Osborn with key brainstorming tenets, such as deferring judgment, welcoming wild ideas, and achieving high-quality ideas by first pursuing a high quantity...


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Confidently Creates Customer Value with Every Product Innovation

Confidently Creates Customer Value with Every Product Innovation: Using Jobs-To-Be-Done Tony Ulwick kHUB post date: May 7, 2021 Read time: 7 minutes Product managers are critical to a company’s success. An article published by McKinsey went so far as to call them “mini-CEOs,” as they are...


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PDMA Body of Knowledge: Market Research in Product Innovation Insights #3

Read time: 4 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


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When You Built It, But They Didn't Come

When You Built It, But They Didn't Come: Improving Your Product Messaging Rachel Rapoza, Ultimate Kronos Group kHUB post date: March 23, 2021 Originally presented: March 18, 2021 Watch time: 50 minutes Access the Webcast A lot of B2B companies have great products, but unfortunately, a lot...


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Frequently Encountered Quandaries (FEQs) in “Jobs to be Done” Innovation Research

Frequently Encountered Quandaries (FEQs) in “Jobs to be Done” Innovation Research Steve Hansen, Phase 5 Originally presented: February 18, 2021 Watch time: 54 minutes Access the Webcast This webcast will provide Innovation and Product Development and Management professionals with...


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PDMA Body of Knowledge: Market Research in Product Innovation Insights #2

Read time: 3 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


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Use Needs-Based Segmentation for Innovation

Use Needs-Based Segmentation for Innovation Scott Burleson kHUB post date: January 12, 2021 Read time: 12 minutes Market segmentation is the process of dividing a market into smaller bits. For instance, you could segment by product, geography, customer type, value chain position, and so on....


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Create Brand Stories That Buzz

Create Brand Stories That Buzz Arjun Sen, ZenMango Originally presented: December 17, 2020 Watch time: 48 minutes Access the Webcast Based on high-impact brand origin & founder stories Arjun has created for brands. Customers decide emotionally and justify rationally. In a world where...


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A Novel Approach for Predicting and Understanding Consumers' Sense of Design Similarity

A Novel Approach for Predicting and Understanding Consumers' Sense of Design Similarity Thomas F. Schreiner, Thomas Fandrich, Mark Heitmann and Katrin Talke Originally published: February 17, 2017 (PDMA JPIM • Vol 34, Issue 6 • November 2017) Read time: 1 hour, 2 minutes Access Full Article ...