Mastering the Art of Pricing Research: Strategies for Effective Pricing Meaghan Foley, Applied Marketing Science Originally presented: October 12, 2023 Watch time: 60 minutes Access the Webcast Everyone has their price, and even the best innovations are useless if no one will buy them....
Know Your Customer Peter Monkhouse kHUB post date: October 20, 2023 Read time: 6 minutes When I took my MBA, my marketing professor was an engineer who had developed, in his opinion, the world's best personal hovercraft, three times. He had also declared bankruptcy three times. After the...
The Application of Jobs to Be Done in B2B Markets: Unlocking Value and Driving Innovation Read time: 4 minutes As the speed of innovation increases, understanding customer needs and creating products and services that address those needs is crucial for success. The Jobs-to-Be-Done ...
Social brokerage and productivity of users in online innovation networks Satyam Mukherjee, Tarun Jain kHUB post date: July 10, 2023 Originally published: October 6, 2022 (PDMA JPIM • Vol. 40, Issue 2 • March 2023) Read time: 55 minutes Access the Full Article In this work, we investigate...
Three Ways to Escape Gut-Feeling and Rapidly Boost Innovation to Markets kHUB post date: April 7, 2023 Listen time: 32 minutes Access the Podcast This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose...
Configurations of Social Media-Enabled Strategies for Open Innovation, Firm Performance, and Their Barriers to Adoption Pierre-Jean Barlatier, Emmanuel Josserand, Jan Hohberger, and Anne-Laure Mention kHUB post date: March 17, 2023 Originally published: September 23, 2022 (PDMA JPIM • Vol. 40,...
Overcoming the Negative Role of Nostalgia in Consumer Reactions to Automated Products Patrick Kremer, Sven Feurer, Ju-Young Kim, and Steve Hoeffler kHUB post date: March 1, 2023 Originally published: June 21, 2022 (PDMA JPIM • Vol. 39, Issue 6 • November 2022) Read time: 50 minutes Access the...
Scatterbrains: Teams Find Innovation by Thinking Differently Richard Perez, Basadur Applied Innovation, VP Corporate Architecture Originally presented: October 27, 2022 Watch time: 40 minutes Access the Webcast One-hour case study with overview of Procter & Gamble’s GYM Innovation...
Financial Outcome & Consumer Experience - The Dilemma of Every Product Manager Seif Abdelghany kHUB post date: October 19, 2022 Read time: 5 minutes Financial outcome will always be the driving force that senior executives look at when evaluating any new initiative that Product Teams bring...
10 Ways to Reduce the Cost of Prototyping Read time: 2 minutes Prototyping is an essential phase in the new product development process. This is where craft, sciences, and technology meet to bring an idea into existence. It allows you to test the feasibility of your product idea and...
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