Customers driving a firm's responsible innovation response for grand challenges: A co-active issue-selling perspective William Y. Degbey, Elina Pelto, Christina รberg, Abraham Carmeli kHUB post date: May 22, 2024 Originally published: October 22, 2023 (PDMA JPIM โข Vol. 41, Issue 2 โข March 2024)...
Converting inventions into innovations to address cancer grand challenges: The role of scientific and digital search intensity Lorenzo Ardito, Angelo Natalicchio, Antonio Messeni Petruzzelli, Manlio Del Giudice kHUB post date: May 21, 2024 Originally published: October 10, 2023 (PDMA JPIM โข Vol...
Know your Customer Peter Monkhouse | PDMA Inspire Innovation Conference โข November 15, 2022 Read the Article Many organizations struggle to define who their customer is, what products or services they are offering to their customers, and why customers would buy anything from them....
Customer Insights in a Pinch: ChatGPT, Social Monitoring and Good Old Brainstorming Andrea Ruttenberg | PDMA Inspire Innovation Conference โข September 18, 2023 Download Slides Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research...
Voice of the Customer in a Widget-Free World Tony Belilovskiy | PDMA Inspire Innovation Conference โข September 18, 2023 Download Slides Read the White paper Misunderstanding customer satisfaction, customer feedback and excellent service is costly. Just ask the firm that lost a...
360ยฐ Discovery: Unlock more customer insight from within your company Nheeda Enriquez | PDMA Inspire Innovation Conference โข September 18, 2023 Download Slides Sure, talking to users is the best way to learn about your customerโs pain points or Jobs to be Done. But without the full...
Function Analysis: Foundation to Concept Development Read Time: 5 minutes The details are details. They make the product. The connections, the connections, the connections. In the end, it will be these details that give the product life. Charles Eames Consumers...
Mastering the Art of Pricing Research: Strategies for Effective Pricing Meaghan Foley, Applied Marketing Science Originally presented: October 12, 2023 Watch time: 60 minutes Access the Webcast Everyone has their price, and even the best innovations are useless if no one will buy them....
Know Your Customer Peter Monkhouse kHUB post date: October 20, 2023 Read time: 6 minutes When I took my MBA, my marketing professor was an engineer who had developed, in his opinion, the world's best personal hovercraft, three times. He had also declared bankruptcy three times. After the...
The Application of Jobs to Be Done in B2B Markets: Unlocking Value and Driving Innovation Read time: 4 minutes As the speed of innovation increases, understanding customer needs and creating products and services that address those needs is crucial for success. The Jobs-to-Be-Done ...