The Human Element in Data: 3 TED Talks to Transform Your Market Research Read Time: 4 minutes By Kailiang Fu The Qualitative "Why" in a Quantitative World As Product Managers, we are often obsessed with "The Data." We track conversion funnels, churn coefficients, and engagement...
Speed vs Quality When Using AI in Discovery Read Time: 4 minutes Product Discovery Fundamentals Written by Jim Morris For many years, I revered the Sprint book for finding ideas in a fast, five day, easy to follow recipe. The Sprint book inspired teams to get out of the office and...
The contagious nature of pre-release consumer buzz: How observing other consumers' anticipation for a new product influences adoption Timo Mandler , Ann-Kristin Kupfer , Thorsten Hennig-Thurau , Ricarda Schauerte , Gerrit P. Cziehso kHUB post date: November 2025 Originally published:...
Keynote: Creating a Culture of Fearless Innovation: Process and People Ben Brenton | 2025 PDMA Ignite Innovation Summit • September 15, 2025 Download the Slides Join Ben as he discusses his journey at Snap-on and the customers they serve. Keys to success, using customer...
How Topic Modeling Can Spur Innovation Management Martin Wetzels , Ruud Wetzels , Elisa Schweiger , Dhruv Grewal kHUB post date: September 2025 Originally published: June 7, 2025 (PDMA JPIM • Vol. 42, Issue 5 • September 2025) Read time: 60 minutes Access the Full Article The...
What did you think of this post? Start a conversation with your peers by posting to our kHUB Discussion board! Browse trending posts and reply to other thought leaders OR start your own discussion by clicking "Post New Message." Start a Discussion If you don't have an account with us,...
Innovation in the sharing economy: Examining Uber's transformation Erica Ji Hyun Lee , Aric Rindfleisch , Praveen K. Kopalle kHUB post date: September 2025 Originally published: November 10, 2024 (PDMA JPIM • Vol. 42, Issue 5 • September 2025) Read time: 66 minutes Access the Full Article...
The evolving consumer IoT: A novel framework for marketing strategy based on assemblage theory Donna L. Hoffman , Thomas P. Novak kHUB post date: September 2025 Originally published: November 6, 2024 (PDMA JPIM • Vol. 42, Issue 5 • September 2025) Read time: 55 minutes Access the Full...
From Fuzzy to Focused: How AI Transforms the Front-End of Product Development Dr. Robert G. Cooper kHUB post date: August 2025 Watch time: 15 minutes DOWNLOAD SLIDES SEE FULL ARTICLE What did you think of this post? Start a conversation with your peers by posting to our...
Telling (mis)fitting new product stories: The role of consumer orientations, product innovativeness, and message framing on new product evaluations Abdul R. Ashraf, Magnus Hultman, Narongsak Thongpapanl, Ali Anwar kHUB post date: May 2025 Originally published: October 23, 2024 (PDMA JPIM • Vol....