Configurations of Social Media-Enabled Strategies for Open Innovation, Firm Performance, and Their Barriers to Adoption Pierre-Jean Barlatier, Emmanuel Josserand, Jan Hohberger, and Anne-Laure Mention kHUB post date: March 17, 2023 Originally published: September 23, 2022 (PDMA JPIM • Vol. 40,...
Overcoming the Negative Role of Nostalgia in Consumer Reactions to Automated Products Patrick Kremer, Sven Feurer, Ju-Young Kim, and Steve Hoeffler kHUB post date: March 1, 2023 Originally published: June 21, 2022 (PDMA JPIM • Vol. 39, Issue 6 • November 2022) Read time: 50 minutes Access the...
Scatterbrains: Teams Find Innovation by Thinking Differently Richard Perez, Basadur Applied Innovation, VP Corporate Architecture Originally presented: October 27, 2022 Watch time: 40 minutes Access the Webcast One-hour case study with overview of Procter & Gamble’s GYM Innovation...
Financial Outcome & Consumer Experience - The Dilemma of Every Product Manager Seif Abdelghany kHUB post date: October 19, 2022 Read time: 5 minutes Financial outcome will always be the driving force that senior executives look at when evaluating any new initiative that Product Teams bring...
Rapid Validity Testing at the Front End of Innovation Birgit Peña Häufler, Dietfried Globocnik, Paola Landaeta Saldías, and Søren Salomo kHUB post date: June 10, 2022 Originally published: May 29, 2021 (PDMA JPIM • Vol 38, Issue 4 • July 2021) Read time: 50 minutes Access the Full Article ...
Seeing the Elephant in the Room: A Fresh Look at the Power of Taking a Deep Dive on Revealing the Customer Journey PDMA St. Louis | January 18, 2022 Have you ever had a big, hairy problem or challenge that not everyone around you recognized? Have you ever seen something very clearly from...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #6 Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #5 Read time: 3 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #4 Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
Read time: 7 minutes Alex Osborn, an advertising executive, began documenting creativity as a process in the 1930s. Even today, we credit Osborn with key brainstorming tenets, such as deferring judgment, welcoming wild ideas, and achieving high-quality ideas by first pursuing a high quantity...