The Key to Successful VOC in Agile Teams Kristyn Corrigan | PDMA Inspire Innovation Conference • November 14, 2022 The most successful products and services address important, unmet customer needs. Systematic Voice of the Customer methodologies reduce the risk of new product failure...
Customers driving a firm's responsible innovation response for grand challenges: A co-active issue-selling perspective William Y. Degbey, Elina Pelto, Christina Öberg, Abraham Carmeli kHUB post date: May 23, 2024 Originally published: October 22, 2023 (PDMA JPIM • Vol. 41, Issue 2 • March 2024)...
Converting inventions into innovations to address cancer grand challenges: The role of scientific and digital search intensity Lorenzo Ardito, Angelo Natalicchio, Antonio Messeni Petruzzelli, Manlio Del Giudice kHUB post date: May 21, 2024 Originally published: October 10, 2023 (PDMA JPIM • Vol...
Know your Customer Peter Monkhouse | PDMA Inspire Innovation Conference • November 15, 2022 Read the Article Many organizations struggle to define who their customer is, what products or services they are offering to their customers, and why customers would buy anything from them....
Customer Insights in a Pinch: ChatGPT, Social Monitoring and Good Old Brainstorming Andrea Ruttenberg | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research...
Voice of the Customer in a Widget-Free World Tony Belilovskiy | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Read the White paper Misunderstanding customer satisfaction, customer feedback and excellent service is costly. Just ask the firm that lost a...
360° Discovery: Unlock more customer insight from within your company Nheeda Enriquez | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Sure, talking to users is the best way to learn about your customer’s pain points or Jobs to be Done. But without the full...
Function Analysis: Foundation to Concept Development Read Time: 5 minutes The details are details. They make the product. The connections, the connections, the connections. In the end, it will be these details that give the product life. Charles Eames Consumers...
Mastering the Art of Pricing Research: Strategies for Effective Pricing Meaghan Foley, Applied Marketing Science Originally presented: October 12, 2023 Watch time: 60 minutes Access the Webcast Everyone has their price, and even the best innovations are useless if no one will buy them....
Know Your Customer Peter Monkhouse kHUB post date: October 20, 2023 Read time: 6 minutes When I took my MBA, my marketing professor was an engineer who had developed, in his opinion, the world's best personal hovercraft, three times. He had also declared bankruptcy three times. After the...