Mastering the Art of Pricing Research: Strategies for Effective Pricing
Meaghan Foley, Applied Marketing Science
Originally presented: October 12, 2023
Watch time: 60 minutes
Access the Webcast
Everyone has their price, and even the best innovations are useless if no one will buy them. Developing a pricing strategy that captures value but is acceptable to customers is tricky. Join Meaghan Foley, Associate Principal at Applied Marketing Science (AMS), a consulting firm with over 30 years of experience helping top companies uncover customer insights for innovation, as she explores different pricing research methodologies and best practices for each method. Designed for product managers and product marketing managers, this webcast will take you through use cases for each product pricing method. You should expect to leave with best-in-industry techniques to tackle the challenge of creating an effective pricing model for your new innovations.
Learning Objectives
- Explore different methodologies for pricing research, such as conjoint analysis, Van Westendorp, and Gabor-Granger.
- Understand when each method should be employed and their respective pros and cons.
- Master best practices and industry techniques for conducting effective pricing research for product and service innovation.
- Discover techniques for effectively establishing pricing for your new product or service.
About Meaghan Foley
Meaghan Foley, Applied Marketing Science
Meaghan is an associate principal at Applied Marketing Science (AMS). She helps companies use research and insights to create more successful products, services and customer experiences.
In her role at AMS, Meaghan is involved with all aspects of the research projects, including exploratory research, survey design, survey fielding, quantitative and qualitative data analysis, and report development. Meaghan has experience leading both domestic and international research engagements, with a specialty in business-to-business and medical markets. Meaghan is a strong qualitative and quantitative researcher, often managing some of AMS’s most complex discrete choice and market sizing engagements.