Chapter 5 Insights – Market Research in Product Innovation Building the Voice of the Customer Toolset To be a great market researcher, it takes training, experience, and tools
So, Who's the Customer? Dealing with Complex Value Change Gerry Katz, Applied Marketing Science, Inc. Originally presented: April 11, 2017 Watch time: 55 minutes Access the Webcast During this webcast, Gerry Katz will explore the complexity of managing the needs of many relevant 'customers' in business-to-business (B2B) product development. At the beginning of any new product development initiative, one of the most critical questions that needs to be answered is, “Who’s the customer?”
Voice of the Customer in a Widget-Free World Tony Belilovskiy | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Read the White paper Misunderstanding customer satisfaction, customer feedback and excellent service is costly. Just ask the firm that lost a $400 billion contract that referenced this session as a solution to understanding, measuring, and satisfying customers, who are using our products. Using case studies from government, healthcare and recognizable national firms, Tony Belilovskiy illustrates how vital customer feedback can affect the growth potential possible by using the easy-to-understand but rigorous methodology described in this session. We discuss on real examples how we can turn customers perception (feeling) into a numerical, objective data that can be injected into the product design and used as a business case for innovation
Voice of the Customer in a Widget-Free World Tony Belilovskiy, Principal, C3 Excellence and Robin Lawton, Author, Customer Strategist, Keynote/Motivational Speaker, Consultant, Executive Coach, Guru kHUB post date: August 10, 2023 Read time: 45 minutes Download the White Paper Pain need not be the motivator for improvement
Valuing The Customer: Wagile Product Development PDMA Carolinas | June 15, 2021 Access the Recording Do your new products launch with mediocre market reception?
Together We Create: The Power of Integrating Customers in Your Product Development PDMA St
This workshop will help you define the customer and the multiple facets the customers can have. It will define the product and how to identify the needs of your customers and will also link the product with projects and the organization's strategy and see how they all work together. To understand the customer, you need to have information about your customer. The workshop will show you how to collect customer feedback and best listen to your customers through the 3Rs of listening
5 Ways to Build Your Customer into the Front End of Innovation Gerry Katz, Applied Marketing Science, Inc
As project managers and owners, we must know the customers of our products to succeed
The Back of the Envelope: The Science, Art, and Magic of Idea Generation Peter Duggan Originally published: 2016 (PDMA Visions Magazine • Issue 2, 2016 • Vol 40 • No 2) Read time: 3 minutes Ideas are the lifeblood of product development