Together We Create: The Power of Integrating Customers in Your Product Development
PDMA St. Louis | March 5, 2024
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Description
Exceptional products and services are born from valuable insights. The most profound insights aren’t based solely on formal research. They come from Community Voice, a relational engagement with community members and customers. Community Voice is a powerful combination of customer insights and emotional engagement with the customers and community members who have personal investment in both the products you build and the communities they are used in.
This speech explores the concept of Community Driven Product Development (CDPD), a methodology that goes beyond traditional design and development by embracing the wisdom and input of the user community. Seasoned community expert Jake McKee will share how integrating community feedback can lead to groundbreaking products that resonate more profoundly with their audiences and create organic, honest launch day advocacy.
Join us to learn how to harness the Community Voice and revolutionize the way products are conceived and developed. All while delighting your customers and bringing positivity to your product teams.
About the Speakers
Jake McKee
Jake McKee is one of the founders of the modern customer community movement. He led Apple’s famed Global Support Communities and pioneered efforts at LEGO to engage its adult users in a community. For more than 10 years, Jake has been a leading industry consultant working with clients like Cancer Treatment Centers of America, Calix, Southwest Airlines, and Outdoorsy. His consulting practice, Jake McKee Consulting focuses on helping organizations of all sizes design, execute, and grow Community Driven Product Development programs that bring the Community Voice into the product development lifecycle.