We can organize these by the purpose of each: 1) Selecting a market to study, 2) Gathering customer needs with qualitative research, 3) Prioritizing customer needs with quantitative research, and 4) Analyzing Data
Know your Customer Peter Monkhouse | PDMA Inspire Innovation Conference • November 15, 2022 Read the Article Many organizations struggle to define who their customer is, what products or services they are offering to their customers, and why customers would buy anything from them
Voice of the Customer in a Widget-Free World Tony Belilovskiy | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Read the White paper Misunderstanding customer satisfaction, customer feedback and excellent service is costly. Just ask the firm that lost a $400 billion contract that referenced this session as a solution to understanding, measuring, and satisfying customers, who are using our products
As project managers and owners, we must know the customers of our products to succeed...A few organizations, such as wholesalers, may only have a handful of customers, but this is rare
The need for change is not news to customers. Misunderstanding customers is not a sign of stupidity...As the “silent scream of the customer” (SSOC) becomes more audible, many correction efforts get adopted
Perceptions of Salesperson Adoption of Innovations Herbert Endres, Roland Helm, Christian Schmitz, & Christine Hofstetter kHUB post date: June 1, 2023 Originally published: September 13, 2022 (PDMA JPIM • Vol. 40, Issue 1 • January 2023) Read time: 40 minutes Access the Full Article A salesperson's commitment and effort toward an innovation can determine whether the customer agrees to buy it, such that customers' perceptions of such commitment and effort are critical
In fact, we’re just at the beginning of this change. Older paradigms and ways of working are less effective...Customer Meaning is about staying relevant in the mind of the customer
pdma19-budelmann-presentation.pdf
Companies often have a clear sense of their own goals, but are uncertain of their customers goals. It’s important to think about what perception does your customer have of your company?
So, Who's the Customer? Dealing with Complex Value Change Gerry Katz, Applied Marketing Science, Inc. Originally presented: April 11, 2017 Watch time: 55 minutes Access the Webcast During this webcast, Gerry Katz will explore the complexity of managing the needs of many relevant 'customers' in business-to-business (B2B) product development. At the beginning of any new product development initiative, one of the most critical questions that needs to be answered is, “Who’s the customer?”
Together We Create: The Power of Integrating Customers in Your Product Development PDMA St