Mastering the Art of Pricing Research: Strategies for Effective Pricing Meaghan Foley, Applied Marketing Science Originally presented: October 12, 2023 Watch time: 60 minutes Access the Webcast Everyone has their price, and even the best innovations are useless if no one will buy them....
The Combined Impact of Direct and Indirect Ties on Innovation: The Moderating Role of Similarity in Alliance Subtypes Zhangbo Yang, Chengli Shu, Shanxing Gao, and Hui Wang kHUB post date: March 1, 2023 Originally published: June 21, 2022 (PDMA JPIM • Vol 39 • Issue 6 • November 2022) Read time:...
Supply Chain Innovation: Conceptualization, Instrument Development, and Influence on Supply Chain Performance David T. W. Wong and Eric W. T. Ngai kHUB post date: October 5, 2022 Originally published: January 12, 2022 (PDMA JPIM • Vol 39 • Issue 2 • March 2022) Read time: 60 minutes Access...
Customer heterogeneity and innovation-based competitive strategy: A review, synthesis, and research agenda Amali Wijekoon, Sandeep Salunke, Gerard A. Athaide kHUB post date: September 24, 2021 Originally published: May 4, 2021 (PDMA JPIM • Vol 38, Issue 3 • May 2021) Read time: 1 minute...
When You Built It, But They Didn't Come: Improving Your Product Messaging Rachel Rapoza, Ultimate Kronos Group kHUB post date: March 23, 2021 Originally presented: March 18, 2021 Watch time: 50 minutes Access the Webcast A lot of B2B companies have great products, but unfortunately, a lot...
Use Needs-Based Segmentation for Innovation Scott Burleson kHUB post date: January 12, 2021 Read time: 12 minutes Market segmentation is the process of dividing a market into smaller bits. For instance, you could segment by product, geography, customer type, value chain position, and so on....
Maybe We Should Be Problem Managers Steve Johnson, Under10 Consulting kHUB post date: December 20, 2019 Originally presented: November 5, 2019 (PDMA 2019 Annual Conference) Read time: 8 minutes Download the Handout “So… what would you say you do here?” Many product professionals...
A Practical Approach to Products: How to Build and Market Products that Sell Pragmatic Marketing Originally published: 2013 Read time: 8 minutes What if you had a proven method for building and marketing products that resonate with your customers? Something that could help you become more...
5 Ways to Eco-Innovate Jacquelyn Ottman Originally published: 2012 (PDMA Visions Magazine • Issue 3, 2012 • Vol 36 • No 3) Read time: 4 minutes It’s good to use the most authentic green design principles possible to create products with a lower impact, but even this may not be enough. In a...