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Blog Entry
PDMA Body of Knowledge: Market Research in Product Innovation Insights #4

Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


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Build Products That Solve Real Problems

Build Products That Solve Real Problems | JTBD (Jobs-to-be-Done) Workshop PDMA St. Louis | May 18, 2021 “When we buy a product, we essentially ‘hire’ something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. And if the...


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Ready. Aim. Fire.

Ready. Aim. Fire. How To Define Your Target Customer For Product Success PDMA Carolinas | May 18, 2021 Access the Recording »» Download the handout We all know that we need to develop and create products and services that specifically fit our target customer. But what if you have no...


Blog Entry
PDMA Body of Knowledge: Market Research in Product Innovation Insights #3

Read time: 4 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


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The Long and Winding Road

The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks Katrien Verleye, Helen Perks, Thorsten Gruber and Joris Voets Originally published: August 24, 2019 (PDMA JPIM • Vol 36, Issue 6 • November 2019) Read time: 34 minutes Access the Full Article Social...


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Implementation of Social Innovations in Subsistence Marketplaces

Implementation of Social Innovations in Subsistence Marketplaces: A Facilitated Institutional Change Process Model Rinivas Venugopal and Madhubalan Viswanathan Originally published: September 4, 2019 (PDMA JPIM • Vol 36, Issue 6 • November 2019) Read time: 51 minutes Access the Full Article ...


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The Impact of Failure and Success Experience on Drug Development

The Impact of Failure and Success Experience on Drug Development Antonio Garzón‐Vico, Jan Rosier, Patrick Gibbons and Peter Mcnamara Originally published: October 12, 2019 (PDMA JPIM • Vol 37, Issue 1 • January 2020) Read time: 45 minutes Access the Full Article It is unclear whether the...


Library Entry
How the Landscape of Market Research is Changing Faster, Better Insights with AI

Machine Learning: When Primary Research Becomes Secondary Presenters: Kristyn Corrigan, Principal, Applied Marketing Science, Inc. Machine learning techniques have been widely discussed in the market research community, but so far with only limited practical results. There remain many...

How-the-Landscape-of-Market-Research-is-Changing-Faster-Better-Insights-with-AI.pdf


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Virtual VOC

Virtual VOC: How to understand B2B customer needs… without the plane ride Dan Adams, The AIM Institute Originally presented: July 16, 2020 Watch time: 55 minutes Access the Webcast Dan Adams of the AIM Institute has taught tens of thousands how to interview customers in-person and through...


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Being Innovative While Being Green

Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs Nicholas G. Paparoidamis, Thi Thanh Huong Tran, Leonidas C. Leonidou and Athina Zeriti Originally published: September 6, 2019 (PDMA JPIM • Vol 36, Issue 6 • November 2019)...