Mastering the Art of Pricing Research: Strategies for Effective Pricing Meaghan Foley, Applied Marketing Science Originally presented: October 12, 2023 Watch time: 60 minutes Access the Webcast Everyone has their price, and even the best innovations are useless if no one will buy them....
How Product Managers Can Go Beyond the Obvious in VOC – With Chad McAllister and Kristyn Corrigan kHUB post date: March 7, 2023 Listen time: 32 minutes Access the Podcast This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #4 Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
Build Products That Solve Real Problems | JTBD (Jobs-to-be-Done) Workshop PDMA St. Louis | May 18, 2021 “When we buy a product, we essentially ‘hire’ something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. And if the...
Ready. Aim. Fire. How To Define Your Target Customer For Product Success PDMA Carolinas | May 18, 2021 Access the Recording »» Download the handout We all know that we need to develop and create products and services that specifically fit our target customer. But what if you have no...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #3 Read time: 4 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
Implementation of Social Innovations in Subsistence Marketplaces: A Facilitated Institutional Change Process Model Rinivas Venugopal and Madhubalan Viswanathan Originally published: September 4, 2019 (PDMA JPIM • Vol 36, Issue 6 • November 2019) Read time: 51 minutes Access the Full Article ...
The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks Katrien Verleye, Helen Perks, Thorsten Gruber and Joris Voets Originally published: August 24, 2019 (PDMA JPIM • Vol 36, Issue 6 • November 2019) Read time: 34 minutes Access the Full Article Social...
The Impact of Failure and Success Experience on Drug Development Antonio Garzón‐Vico, Jan Rosier, Patrick Gibbons and Peter Mcnamara Originally published: October 12, 2019 (PDMA JPIM • Vol 37, Issue 1 • January 2020) Read time: 45 minutes Access the Full Article It is unclear whether the...
Machine Learning: When Primary Research Becomes Secondary Presenters: Kristyn Corrigan, Principal, Applied Marketing Science, Inc. Machine learning techniques have been widely discussed in the market research community, but so far with only limited practical results. There remain many...
How-the-Landscape-of-Market-Research-is-Changing-Faster-Better-Insights-with-AI.pdf