Creating Customer Magic: How to Infuse a VOC Mindset to Fuel Insights for Innovation John Mitchell | 2025 PDMA Ignite Innovation Summit • September 16, 2025 Download the Slides Knowing your customers better than anyone else creates an incredible opportunity for competitive advantage...
AI Meets VOC: Supercharging PDMA Offerings for the Future Brian Sheil, Applied Marketing Science kHUB post date: May 29, 2025 Originally presented: May 22, 2025 Watch time: 60 minutes Access the Webcast In this engaging and forward-thinking webinar, discover how the PDMA partnered with...
Mastering the Art of Pricing Research: Strategies for Effective Pricing Meaghan Foley, Applied Marketing Science Originally presented: October 12, 2023 Watch time: 60 minutes Access the Webcast Everyone has their price, and even the best innovations are useless if no one will buy them....