The Psychology of UX Design — Practical Applications for Inclusive Design — Part 2 PDMA St. Louis | January 18, 2022 Access the Presentation In this session, attendees will be exposed to a range of psychological laws and their intersection with UX design. This activity-based session will...
The Psychology of UX Design — Practical Applications for Inclusive Design — Part 1 PDMA St. Louis | January 11, 2022 Access the Presentation In this session, attendees will be exposed to a range of psychological laws and their intersection with UX design. This activity-based session will...
Thinking in Experiments PDMA St. Louis | August 10, 2021 Our customers can’t always tell us what to build and we constantly need to make decisions based on incomplete data. It is therefore up to the Product team to figure out where it can get the most value out of the solutions they build. ...
The What & Why of Continuous Discovery PDMA St. Louis | June 8, 2021 Most product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting). However, many of us are still stuck in a project world. We do research to kick off a project,...
Obviously Awesome: Using Strategic Positioning to Unlock Growth in Noisy Markets PDMA St. Louis | February 9, 2021 Vicious competition, saturated media, overwhelmed customers - have you ever felt that breaking through to your customers is almost impossible? In this talk you will learn how to...