Vicious competition, saturated media, overwhelmed customers - have you ever felt that breaking through to your customers is almost impossible? In this talk you will learn how to make the value of your offerings obvious for your target customers. We will explore the root cause of weak positioning, and a simple step by step approach to strengthening your product's position in the market. We will also cover a set of case-study examples of companies that achieved breakthrough product success through a strategic shift in positioning.
In this session you will learn:
- How positioning can completely change the way customers perceive a product.
- How many products fail to position their products deliberately.
- A simple method to find the best position for your product.
About the Presenter
April Dunford is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. Previously April has run marketing and product teams at a series of successful technology startups and has launched 16 products into market. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.
Here is a link to a recent interview of April.