The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 3 – Product Innovation Process NEW PRODUCT DEVELOPMENT IN AN ENTREPRENEURIAL COMPANY New Product Development (NPD) is considered critical for the survival and growth of any organisation
See matching posts in thread - New product ...
See matching posts in thread - Challenges of introducing a new...
Navigating the Perilous Waters of New Product Development: Invest or Not? Don Creswell, SmartOrg Originally presented: March 15, 2012 Watch time: 32 minutes Access the Webcast Making the case for investment in your new product idea is a pretty challenging task—especially when there is uncertainty about market size, price, share and other factors that will affect your projections
See matching posts in thread - New Product ...
A Product Owner’s Journey from Scribe to Entrepreneur PDMA St. Louis | February 7, 2023 Join Don McGreal, co-author of the best-selling Professional Product Owner book, while he shares his journey from a ‘scribe' toward ‘entrepreneur’. Scribes spend their days specifying and communicating requirements while entrepreneurs focus more on strategy and ROI. We will discuss popular Product Management activities - some of which should be considered core to an entrepreneurial Product Owner, some that should be delegated, and some that should be avoided all together
Adjusting Product Development Tactics to Reflect New Office Realities PDMA St.Louis | April 13, 2021 Even in the old normal office environment, teams struggle with the challenge of idea exchanges, informal meetings, and communications
See matching posts in thread - Extrinsic Rewards, Intrinsic Motivation, and ...
Extrinsic Rewards, Intrinsic Motivation, and New Product Development Performance Stacey L. Malek, Shikhar Sarin and Christophe Haon Originally published: October 26, 2020 (PDMA JPIM • Vol 37 • Issue 6 • November 2020) Read time: 55 minutes Access the Full Article Reward structures can have a significant impact on the performance of new product development (NPD) teams