Storytelling & Strategic Writing for Product Success
PDMA Carolinas | May 13, 2025
Download the Speaker Slides
Description
Clear, persuasive writing is essential at every stage of the product lifecycle, from ideation to launch. Whether communicating product vision, securing stakeholder buy-in, or crafting user-focused documentation, effective writing drives alignment and decision-making.
In this webinar, Jack Appleman, author of *10 Steps to Successful Business Writing (2nd edition) *, will demonstrate how to apply clarity, brevity, persuasion and storytelling in your product-related communications to achieve better outcomes. Attendees will learn how to structure messages for impact, connect product features to user value through concise, purposeful writing.
As a bonus, participants will have a chance to win a copy of Jack’s book through a surprise contest during the session!
Learning Objectives
- Enhance Storytelling for Product Success – Learn how to craft compelling narratives that communicate product vision and engage stakeholders throughout the product lifecycle.
- Cut the Fat and Get to the Point – Apply strategic techniques to identify the most critical information and write compelling, bottom-line openings that resonate with product teams, senior management and other stakeholders to drive alignment.
- Persuade Readers to Take Your Desired Actions – Appeal to each reader’s WIIFM (What’s in it for me?) and apply the show, don’t tell technique to generate buy-in for your product vision, road map and strategies.
About the Presenter
Jack E. Appleman, APR, President, Successful Business Writing
Jack Appleman, President of Successful Business Writing and a prominent writing coach, has helped thousands of professionals—including product developers at Amazon—enhance their writing impact. With 25+ years of experience as a corporate trainer and professor, he specializes in clear, results-driven communication. Jack teaches Business Communications at NYU and is completing a Ph.D. in Organizational Communication.