Stand Out with Your Brand Out
PDMA Seattle | January 14, 2026
Description
Product Managers are often the glue that holds cross-functional teams together and there are too many variations in the role, which makes it challenging to present on LinkedIn.
In 2026 and beyond, visibility is your strategy to gain more opportunities within and outside of your organization.
This talk will help PdMs understand how to use LinkedIn not just as a resume, but as a reputation engine. Leslie will break down how to build a professional presence that positions you as a thought partner, leader, and resource in your field. Plus, you’ll learn how to use AI tools such as ChatGPT to optimize your profile fast, easy, and even fun. Whether you're job hunting, stepping into more senior leadership, or just want to be seen for the value you bring, this talk will give you a roadmap to make LinkedIn work for you.
Learning Objectives:
- Discover how to define and communicate your unique value as a Product Manager on LinkedIn.
- See how AI tools like ChatGPT can help you write content for your profile
- Understand what kind of content builds trust, authority, and opportunities
- Walk away with a 30-minute-a-week LinkedIn strategy to grow your visibility without burning out.
About the Speaker
Leslie Hughes
Leslie Hughes is the Principal of PUNCH!media, a LinkedIn Top Voice*, LinkedIn Corporate Trainer and Profile Writer.
She is also an instructor for the Digital Marketing Certificate at Ontario Tech University, and the author of CREATE.CONNECT.CONVERT.
Featured on the National Post, Investment Executive, and CTV’s”The Social”, Leslie’s experience in marketing and sales spans over 25 years for brands such as Scotiabank, Franklin Templeton, Guardian Life Insurance, and the Make A Wish Foundation.
She is passionate about helping turn professionals into thought leaders by helping them feel confident about using LinkedIn properly – so they can obtain more opportunities.