Pricing from the StartÂ
PDMA Minnesota | January 15, 2025
Description
Are your products truly worth building? Learn how to answer this crucial question before investing significant resources by mastering early-stage pricing strategy. This dynamic session challenges the traditional approach of pricing at project completion, revealing how early pricing decisions can drive innovation and create pre-launch revenue opportunities. Drawing on Jobs-To-Be-Done principles, we'll explore a systematic framework for identifying customer value and setting strategic price points from day one. Participants will discover how to use pricing as a development guide, ensuring resources are invested in features customers value enough to pay for. In this session, you'll gain practical tools to evaluate product viability and align your pricing strategy with customer needs from the start.
Key Takeaways
- Use qualitative interviews to uncover customer value
- There is always an ill-fitting incumbent solution
- Price to 5-10% of all identified value
About the Speaker
Garrick van Buren
For more than two decades, Garrick van Buren has helped B2B software and services companies serve new market segments.
His work has been featured in eight books on innovation and product design, most recently Million Dollar Weekend by Noah Kagan. Garrick lives in suburban Minneapolis, MN with his wife and four children. He writes about pricing and innovation at https://forstarters.substack.com