Product Discovery — An Approach You'll Actually Use

Product Discovery — An Approach You'll Actually Use

PDMA Carolinas | September 21, 2021

Engineers have used agile methodology to achieve predictability and success. Product teams can do the same with Product Discovery. It starts by creating a growth mindset and developing empathy for customers. It continues by learning and executing techniques to find valuable problems and validate potential solutions.

About the Presenter

Jim Morris

Jim Morris knows how to build and scale successful products.

He co-founded PowerReviews which grew to 1,200+ clients and sold for $168 million. He product-managed and architected one of the first ecommerce engines at online retailer which had a $450 million IPO.

These days, he coaches Product teams and Product leaders at startups and corporations to replicate this success. He’s created a custom curriculum and training program that pulls from his 25 years of experience and the best minds in Product Management. He graduated from Stanford University with a BS in Computer Science.

Jim is based in San Francisco and works with clients in a variety of industries and business models. Previous clients include Kaiser Permanente, PagerDuty, VSP Global,, and Hallmark. He also works with startups in machine learning, API development, computer vision, online payments, digital health and more.

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