Embracing Social Media

Embracing Social Media: Another Tool for Product Development

Embracing Social Media: Another Tool for Product Development

Amy Dubin and Ian Rosenberger

Originally presented: 2012
Watch time: 54 minutes (part 1), 35 minutes (part 2)

Access the Webcast

We know the tools we use to communicate with our customers are fundamentally changing. New mediums are invaluable; not just for keeping up with our professional networks and driving new business, but for creating community, conversation and trust in the marketplace and building relationships with consumers. What opportunity will the emerging new media hold for product development? In this on-demand webcast, we will cover:

  • New media ROI and How these mediums can be as much about driving the bottom line as they are about brand building.
  • Where and how tried and true traditional marketing strategies still fit into this new universe.
  • What the ultimate new media product development strategy might look like for a company like yours in a city like Pittsburgh, why it’s absolutely necessary to budget for social media next year, and how to sell it to your CEO so that you get the tools you need to keep your company competitive.

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