Surprising New Research on B2B-Optimized VOC: Evidence for What Really Works
Dan Adams, Advanced Innovation & Marketing (AIM) Institute
Originally presented: October 27, 2016
Watch time: 55 minutes
Access the Webcast
Surprising New Research on B2B-Optimized Voice of the Consumer: Evidence for What Really Works is led by Dan Adams, founder of The Advanced Innovation & Marketing (AIM) Institute.
During this 60-minute webcast, you will explore the fundamentals of B2B divergent (qualitative) and convergent (quantitative) interviews. The outline for this webcast includes:
- Why B2B product development should be different than B2C
- Moving from Innovation Maturity Level 1 to 3 (overcoming major B2B innovation problems)
- Exploring divergent and convergent B2B customer interviews
- New research results on interview effectiveness (regarding improved customer insight and reaction)