Together We Create: Integrating customers in product development
Jake McKee, Community Driven Product Development and Consultant
Originally presented: September 5, 2024
Watch time: 60 minutes
Access the Webcast
Join us to learn how to harness the Community Voice and revolutionize the way products are conceived and developed, all while delighting your customers and bringing positivity to your product teams.
- Exceptional products and services are born from valuable insights, and the most profound insights aren’t based solely on formal research. They come from Community Voice, a relational engagement with community members and customers. Community Voice is a powerful combination of customer insights and emotional engagement with the customers and community members who have personal investment in both the products you build and the communities they are used in.
- This presentation explores the concept of Community Driven Product Development (CDPD), a methodology that goes beyond traditional design and development by embracing the wisdom and input of the user community. Seasoned community expert Jake McKee will share how integrating community feedback can lead to groundbreaking products that resonate more profoundly with their audiences and create organic, honest launch day advocacy.
Learning Objectives
- Understand what Community Driven Product Development (CDPD) is and how it applies to your business.
- Learn how you can build a CDPD program for your product team.
- Dive into core CDPD best practices that you can bring back to your team/business.
About Jake McKee
Jake McKee, Community Driven Product Development and Consultant
Jake McKee is one of the founders of the modern customer community movement. He led Apple’s famed Global Support Communities and pioneered efforts at LEGO to engage its adult users in a community, which spawned breakthrough innovations such as the Mindstorms Community Driven Product Development (featured on the cover of Wired Magazine). For more than 10 years, Jake has been a leading industry community consultant working with clients like Cancer Treatment Centers of America, Calix, Southwest Airlines, and Outdoorsy. His consulting practice, Jake McKee Consulting, focuses on helping organizations of all sizes design, execute, and grow Community Driven Product Development programs that bring the Community Voice into the product development lifecycle. Jake also manages the CX 5essions project, an invitation-only monthly dinner series that brings senior online community, CX, and product management leaders together for conversation, connection, and camaraderie. And just for fun, he created a web comic for community managers called Confessions of a Community Manager.