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Blog Entry
PDMA Body of Knowledge: Market Research in Product Innovation Insights #4

Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


Blog Entry
PDMA Body of Knowledge: Strategy Insights #3

Read time: 6 minutes The kHUB Curator Team members have each been assigned a BoK section to own, including seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


Blog Entry
PDMA Body of Knowledge: Product Design & Development Tools Insights #4

Read time: 5 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


Blog Entry
PDMA Body of Knowledge: Product Innovation Management Insights #3

Read time: 3 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


Blog Entry
Idea Generation in the 21st Century - an interview with Ty Hagler of Trig

Read time: 7 minutes Alex Osborn, an advertising executive, began documenting creativity as a process in the 1930s. Even today, we credit Osborn with key brainstorming tenets, such as deferring judgment, welcoming wild ideas, and achieving high-quality ideas by first pursuing a high quantity...


Blog Entry
PDMA Body of Knowledge: Culture, Teams & Leadership Insights #2

Read time: 3 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


Blog Entry
Innovation and Intellectual Property (IP)

Read time: 6 minutes The PMBOK offers a very clear way of thinking about IP. “Intellectual property (IP) refers to creations of the mind”, which “in product innovation”, “defines the potential for an organization to capture value from new products”. Unpacking this, we see a few...


Blog Entry
PDMA Body of Knowledge: Product Innovation Process Insights #3

Read time: 5 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


Blog Entry
PDMA Body of Knowledge: Market Research in Product Innovation Insights #3

Read time: 4 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


Blog Entry
PDMA Body of Knowledge: Strategy Insights #2

Read time: 8 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...