The Secret Art of “Shapeshifting” in Product Launch Success Speakers: Benjamin Gilad, Academy of Competitive Intelligence & Jay Nakagawa, Competitive Intelligence, Dell Technologies Originally presented: March 30, 2023 Watch time: 60 minutes Access the Webcast An interactive session...
The Combined Impact of Direct and Indirect Ties on Innovation: The Moderating Role of Similarity in Alliance Subtypes Zhangbo Yang, Chengli Shu, Shanxing Gao, and Hui Wang kHUB post date: March 1, 2023 Originally published: June 21, 2022 (PDMA JPIM • Vol 39 • Issue 6 • November 2022) Read time:...
Projects Deliver Products. Products Deliver Strategy. PDMA Carolinas | June 14, 2022 Access the Presentation Organizations and products are failing at an alarmingly high rate in today’s economy. It is more important than ever that organizations are able to implement their strategy as...
How Can Platforms Decrease Their Dependence on Traditional Indirect Network Effects? Innovating Using Platform Envelopment B. J. Allen, Deepa Chandrasekaran, and Richard T. Gretz kHUB post date: June 27, 2022 Originally published: September 7, 2021 (PDMA JPIM • Vol. 38, Issue 5 • September 2021...
Sustainability — The First Steps PDMA Carolinas | March 8, 2022 Access the Presentation Environmental Sustainability in the Corporate World: What is it, why is it important, and how has it evolved over the last decade? Sue will take you through some history of environmental sustainability,...
Strategic and Cultural Contexts of Real Options Reasoning in Innovation Portfolios Carsten Kaufmann, Alexander Kock, and Hans Georg Gemünden kHUB post date: March 7, 2022 Originally published: February 16, 2021 (PDMA JPIM • Vol. 38, Issue 3 • May 2021) Read time: 38 minutes Access the Full...
From Atoms to Bits: Digital Transformation for Physical Incumbents Alan Cucknell kHUB post date: February 4, 2022 Read time: 7 minutes In his talk at PDMA 2022, Alan Cucknell discusses how physical product companies should approach connected product innovation, with a practical...
Roadmaps in Uncertainty PDMA Carolinas | November 16, 2021 Before the scientific revolution, humans assumed the known is all that is worth knowing. Ignorance was not a condition to be relieved through curiosity, but a threat to your community’s worldview. Amerigo Vespucci, namesake to the...
How to Develop a Value-Driven Pricing Strategy and Avoid Common Pricing Errors PDMA Pittsburgh | December 1, 2021 Pricing is an often overlooked aspect of the product development process. Without an appropriate pricing strategy, even an optimal product might struggle to find customers or to...
Competitors Coming Together to Drive Innovative Work PDMA Carolinas | July 20, 2021 Hear a case study of the ONE Charlotte Heath Alliance (OCHA) and how competitors coming together can drive innovative work. ONE Charlotte Health Alliance is a joint venture of Atrium Health and Novant Health in...