AI-PRISM: A New Lens for Predicting New Product Success Dr. Robert Cooper kHUB post date: February 28, 2025 Read time: 10 minutes The Challenge A huge majority of new product (NP) investment decisions are wrong! Almost 80% of approved projects fail commercially or are canceled later, often...
Digital Product Development Strategy: Maximizing Success Through Strategic Prioritization Lloyd Melnick | PDMA Inspire Innovation Conference • September 19, 2023 Successfully developing and launching new products has been repeatedly recognized as critical to the success of a business. One...
Download Slides Learn mindsets used by the world's top innovators to get unstuck and unlock a vibrant culture of innovation. We’ve all had that moment where a small shift in how you think opens powerful new possibilities. In this keynote, Matt will dive into a set of mindsets and...
Keynote: Radical Product Thinking: Transforming your organization to build world-changing products Radhika Dutt | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides The transformation to Agile was supposed to super charge innovation. Why hasn’t Agile offered a...
Understanding and Anticipating Your Competitor's Moves Jay Nakagawa Originally presented: November 14, 2024 Watch time: 60 minutes Access the Webcast You don’t need to be clairvoyant to get inside the mind of your competitors! In this session, you'll learn how to anticipate their next...
Relating Portfolio Management to Strategy When asking small and medium enterprises about how they select their portfolio, it can be surprising to observe that the CEO’s intuition is a common “method” to select the projects in which they will invest. According to PDMA’s Body of Knowledge ...
Capturing innovation opportunities: Learning from growth leaders George S. Day kHUB post date: October 1, 2024 Originally published: 10 April 2024 (PDMA JPIM • Vol. 41, Issue 4 • July 2024) Read time: 30 minutes Access the Full Article Firms that capture the benefits of innovation...
PDMA's Exclusive Radical Product Thinking Radhika Dutt, Author of Radical Product Thinking Originally presented: July 1, 2024 Watch time: 60 minutes Access the Webcast The hands-on learning from this year’s PDMA conference starts with this free webinar! Together with Radhika Dutt, author...
How marketers influence product platform decisions: A configurational approach Edwin J. Nijssen, Ties van Bommel kHUB post date: July 19, 2024 Originally published: January 21, 2024 (PDMA JPIM • Vol. 41, Issue 3 • May 2024) Read time: 60 minutes Access the Full Article This study...
Addressing the grand challenges of poverty with data-driven creative service offerings Shahriar Akter, Md Afnan Hossain, Umme Hani, Demetris Vrontis, Alkis Thrassou, Ahmad Arslan kHUB post date: April 15, 2024 Originally published: May 23, 2023 (PDMA JPIM • Vol. 41, Issue 2 • March 2024) Read...