Use Needs-Based Segmentation for Innovation Scott Burleson kHUB post date: January 12, 2021 Read time: 12 minutes Market segmentation is the process of dividing a market into smaller bits
Let’s look at why the business needs predictability, and the predictability they actually need...The Agile response of “The business needs to be more Agile” doesn’t cut it
A Framework for Understanding Emerging Consumer Needs Andy Hines Originally published: 2013 (PDMA Visions Magazine • Issue 1, 2013 • Vol 37 • No 1) Read time: 11 minutes New product developers are constantly searching for emerging or latent needs. It has almost become truism that one cannot simply ask consumers about their future needs—consumers don’t know
Read time: 2 minutes At a time when there’s a lot of difficult information to absorb, we wanted to provide some bright, happy news about a corporate partnership that quickly pivoted to do some good in local communities. As part of PepsiCo’s ongoing efforts to provide relief to people...
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Customer Insights in a Pinch: ChatGPT, Social Monitoring and Good Old Brainstorming Andrea Ruttenberg | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research for innovation, which usually involves a lengthy process requiring dozens of full-length interviews 'but what if you're in a time crunch? Join Andrea Ruttenberg, PhD, Associate Principal at Applied Marketing Science and President of the PDMA Pittsburgh Chapter, to learn methods for getting 'close enough' to a comprehensive list of customer needs in a pinch, and how to use these needs to develop products
The Application of Jobs to Be Done in B2B Markets: Unlocking Value and Driving Innovation Read time: 4 minutes As the speed of innovation increases, understanding customer needs and creating products and services that address those needs is crucial for success
Originally presented: April 11, 2017 Watch time: 55 minutes Access the Webcast During this webcast, Gerry Katz will explore the complexity of managing the needs of many relevant 'customers' in business-to-business (B2B) product development. At the beginning of any new product development initiative, one of the most critical questions that needs to be answered is, “Who’s the customer?”
However, new research at the MIT Sloan School of Management has now shown that computers can quickly replicate some of the most laborious tasks for human beings at extracting customer needs and insights from a wide variety of textual sources such as reviews, discussion boards, and customer verbatims. This presentation will demonstrate a practical application of Machine Learning for customer needs identification
How-the-Landscape-of-Market-Research-is-Changing-Faster-Better-Insights-with-AI.pdf
The tool matches unmet needs with solution ideas to determine the winners
Instead, we should pursue a needs-based segmentation , built upon a foundation of the customer's job-to-be-done and filled out by a voice-of-the-customer research initiative