Embracing Social Media: Another Tool for Product Development Amy Dubin and Ian Rosenberger Originally presented: 2012 Watch time: 54 minutes (part 1), 35 minutes (part 2) Access the Webcast We know the tools we use to communicate with our customers are fundamentally changing
See matching posts in thread - When the past makes news: Cultivating me...
When the past makes news Cultivating media relations through brand heritage.pdf
The Innovator’s Media Dilemma: How Journalists Cover Incumbents’ Adoption of Discontinuous Technologies Lorenz Graf-Vlachy, Andreas König, Richard Banfield, Markus Rauch, & Angelo Boutalikakis kHUB post date: June 1, 2023 Originally published: November 18, 2022 (PDMA JPIM • Vol. 40, Issue 1 • January 2023) Read time: 60 minutes Access the Full Article We offer a new vantage to the literature on the role of infomediaries in incumbent firms' struggles to adopt discontinuous technologies: the perspective of news media. Specifically, we combine the discontinuous technology literature with studies on news media journalism to theorize that journalists cover an incumbent's new product introductions differently, depending on whether a given new product builds on a discontinuous technology or on the respective established, continuous technology
Configurations of Social Media-Enabled Strategies for Open Innovation, Firm Performance, and Their Barriers to Adoption Pierre-Jean Barlatier, Emmanuel Josserand, Jan Hohberger, and Anne-Laure Mention kHUB post date: March 17, 2023 Originally published: September 23, 2022 (PDMA JPIM • Vol. 40, Issue 1 • January 2023) Read time: 60 minutes Access the Full Article The use of social media offers tremendous innovation potential. Yet, while current research emphasizes success stories, little is known about how firms can leverage the full potential of their social media use for open innovation
Capturing product/service improvement ideas from social media based on lead user theory Chang Yin, Cuiqing Jiang, Hemant K
Drawing on signaling theory, it examines the role of two types of signals that may act as enablers for market acceptance of innovative design: adherence to a national design tradition, and attention from experts and specialized media. Using data collected from Danish design‐intensive companies, findings show that design innovativeness has a positive impact on financial performance
but it generally takes multiple years of data to get maximum value out of marketing-mix modeling. Media-mix modeling data
The technovangelists argue: “Traditional VoC is obsolete; it’s been replaced by the use of social media.” “Social media can provide all of the data needed to fully understand VoC.”