Atypical Package Design and Product Category Prestige Tom Joonhwan Kim and Margaux Petitjean kHUB post date: March 3, 2022 Originally published: May 4, 2021 (PDMA JPIM • Vol. 38, Issue 3 • May 2021) Read time: 40 minutes Access the Full Article Innovation in the design of products has become an important competitive tool of success in the market for many firms (see the virtual issue on Design Innovation in the Journal of Product Innovation Management [2020])
While there’s an infinite number of research contexts that will warrant a specialized approach, there are two broad categories worth mentioning: B2B and service innovation
Category Leading TSR through Innovation at Church & Dwight Michael Eknoian, PhD and Bryan A
I sat down with Pat Boehnen to understand his leadership approach to running the New Category Development team at Liberty Hardware...His team was directed to focus on developing new categories, not just one-off “things” that would be hard to sustain if successful
Pat Boehnen with Liberty Hardware and Ty Hagler with Trig share practical lessons from their track record of repeatedly breaking into new consumer product categories, unseating incumbents
Hedgehog-Innovation-Focus-Nimble-Dangerous.pdf
Innovate Carolina 2020(ish): Virtual Mini Conference PDMA Carolinas | April 23, 2020 During our time we had short presentations by Undergraduate and Graduate Student Team categories, followed by an announcement of the winners in each category
Pat Boehnen with Predicta and Ty Hagler with Trig share practical lessons from their track record of repeatedly breaking into new consumer product categories, unseating incumbents
Design newness (also referred to as novelty or atypicality) is defined as the deviation in a product design from the current design state of a certain product category. Although prior research has suggested that higher levels of design newness may have a positive effect on consumers' evaluations of new products, higher levels of design newness may also have negative consequences for consumer response to radical innovations. An experimental context (n = 130) using systematically designed products for three product categories was used to test how consumers respond to high and low levels of design newness for both radical and incremental innovations
Nonpreneurs: The Followers This third category of ‘preneurship is characterized by those who actively avoid risks, seeking a path of low resistance in the organization through conformance with well-established and agreed upon organizational norms of behavior
People thought that it would probably be the biggest breakthrough ever in that category until Apple came up with the iPod...These redefine the way we use the category itself and invent new rules of usage and related transactions