Uncovering these “entrepreneurial ways of designing” provides an explanation for the effectiveness of design thinking for entrepreneurial innovation and new venture creation. Second, our study sheds light on the ways in which designer-founders interpret effectuation principles through the professional values and norms embodied in design thinking
Value Creation, Value Added, and Other Clichés Gerry Katz, Applied Marketing Science, Inc
Kahn argues that while entrepreneurship focuses on new “venture” creation, innovation focuses on “offering” creation, i.e., creating new products, services, marketing methods, etc
This article illustrates the effectuation concept in action within the context of a new venture undertaken by a former corporate new product development (NPD) manager
We also find that that success is determined by the alignment of specific value creation and value capture activities in each phase: identifying value creation opportunities—agreeing on value distribution in value proposition definition, designing the value offering—deciding on the profit formula in the value provision design, and finally refining value creation processes—regulating incentive structures in the value‐in‐use delivery
Overcoming Idea Addiction to Scale Your Ventures Andrew Binns | PDMA Inspire Innovation Conference • September 19, 2023 Download Slides Conventional wisdom says that innovation starts with a winning idea. The more ideas and possibilities, the more likely one will turn into a scaled venture. The problem with the increase-the-supply-of-ideas logic is that it overlooks the organizational reality, where a high volume of ideas reduces the rate of corporate innovation success. While 80 percent of companies claim to ideate and incubate new ventures, only 16 percent of companies successfully scale them
Product Ventures wanted to share a recent project we were honored to work on with the PDMA community
Moving Toward Responsible Value Creation: Business Model Challenges Faced by Organizations Producing Responsible Health Innovations Pascale Lehoux, Hudson P
Supply Chain Manager Jacob Agans approached Product Ventures seeking a fresh and distinguished design for their line of condiments, sauces and salad dressings. Product Ventures created a unified signature look across product lines
Board political ideological diversity and information exposure as antecedents to value creation and value appropriation Kerry Hudson, Robert E. Morgan kHUB post date: January 8, 2024 Originally published: June 14, 2023 (PDMA JPIM • Vol. 40, Issue 6 • November 2023) Read time: 60 minutes Access the Full Article Strategic emphasis is a critical decision reflecting a firm's relative proclivity toward value creation versus value appropriation