Introduction to Collective Leadership PMDA Netherlands | July 8, 2020 To deal with the complexity and volatility of the world, leaders must do more than simply develop horizontally by accumulating more of the same type of skills and knowledge
Go ahead and do a quick poll to see where your organization is. Establish the measure as the most important KPI for management and update progress quarterly
Introduction to Exploratory Product Development Mary Drotar & Kathy Morrissey kHUB post date: June 9, 2023 Read time: 8 minutes Most enterprises have difficulty developing products effectively
Goldense, Bradford L. and Gilmore, Jonathan B., “Measuring Product Development: Project Measurement Practices in Manufacturing and High Tech,” Machine Design, July 26, 2001, Volume 73, Number 14, , Pages 63-67, ISSN 0024-9114
Practitioner points Our study shows that business model innovations—just like other types of innovations—are subject to the risk of continuous adoption failure due to innovation resistance, but negative effects can be attenuated by employing the right marketing measures. With respect to measures before the market introduction, business developers should always start with a thorough assessment of the current business model and compare it with the innovation to identify if the new one comes with several behavioral changes. With respect to measures during the market introduction, companies should use marketing campaigns that are targeted at reducing customer satisfaction with entrenched or alternative business models or use testimonials in advertisements, underlining the high degree of satisfaction with the new business model. With respect to measures after the market introduction of the business model innovation, marketers should consider using innovative customers as opinion leaders to advocate business model innovation adoption as soon as they have seen the positive potential of the new business model
Goldense, Bradford L., "Measuring Product Development Maturity," Machine Design , October 2016, Volume 88, Number 10, Page 80, ISSN 0024-9114
Measuring Product Development Maturity [A126].pdf
Goldense, Bradford L., "Measuring Product Development Maturity," Machine Design, October 2016, Volume 88, Number 10, Page 80, ISSN 0024-9114
Goldense, Bradford L., "Measuring Product Development Productivity," Machine Design , August 2016, Volume 88, Number 8, Page 72, ISSN 0024-9114
Measuring Product Development Productivity [A124].pdf
Goldense, Bradford L., "Measuring Product Development Productivity," Machine Design, August 2016, Volume 88, Number 8, Page 72, ISSN 0024-9114
Goldense, Bradford L., "Measuring Product Development Effectiveness," Machine Design , September 2016, Volume 88, Number 9, Page 72, ISSN 0024-9114
Measuring Product Development Effectiveness [A125].pdf