Advancing the understanding of perceived design similarity would greatly help to systematically manage this balance
The Combined Impact of Direct and Indirect Ties on Innovation: The Moderating Role of Similarity in Alliance Subtypes Zhangbo Yang, Chengli Shu, Shanxing Gao, and Hui Wang kHUB post date: March 1, 2023 Originally published: June 21, 2022 (PDMA JPIM • Vol 39 • Issue 6 • November 2022) Read time: 55 minutes Access the Full Article Firms increasingly use networks of alliances to pursue innovation
Our imagination will use what we know as a central element (law of similarity), and then we will expand to include other elements as part of our thoughts
This process involves various activities such as market research, user interviews, focus groups, competitive analysis, and trend watching. The similarity to the scientific method lies in the systematic approach and the aim to form an objective, evidence-based understanding of reality (most of the time)
In the 2003 retrospective look at the winners from 1988-2002, winners demon-strated similarities in the following notable best practices: A well-defined product development pro-cess unique to the market and technology environment; A strong commitment to cross-functional teams as the fundamental organizational construct for executing new product de-velopment; A strong presence of voice of the cus-tomer input; A robust process at the front end to drive innovation in the product portfolio; and A strong linkage of new product de-velopment to the company’s corporate strategy, which ensures top management commitment
This includes things like understanding similarities between professional e-sport players and software power users, or understanding the social response invoked by using “hi-scores” in e-commerce platforms
Photo Credit: Jakob Owens - Unsplash Here are some of the specific similarities between product management and filmmaking: Both require a strong understanding of the target audience
[Read more] JPIM Article | February 17, 2017 A Novel Approach for Predicting and Understanding Consumers' Sense of Design Similarity Thomas F. Schreiner, Thomas Fandrich, Mark Heitmann and Katrin Talke Product designers continuously emphasize how important yet difficult it is to create new products with designs similar
[Read more] JPIM Article | June 21, 2022 The Combined Impact of Direct and Indirect Ties on Innovation: The Moderating Role of Similarity in Alliance Subtypes Zhangbo Yang, Chengli Shu, Shanxing Gao, and Hui Wang Firms increasingly use networks of alliances to pursue innovation