New Product Advantage Infused by Modularity: Do Resources Make a Difference?
Entrepreneurship and New Product Development: Exploring the “Advantage of Youth” and “Business Acumen” Views Luca Grilli kHUB post date: December 23, 2022 Originally published: April 23, 2022 (PDMA JPIM • Vol 39 • Issue 5 • September 2022) Read time: 30 minutes Access the Full Article We explore the relevance of two different views on new product development (NPD) drivers, defined as “advantage of youth” and “business acumen.”
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New product development is the primary driver of sustained competitive advantage, leading to a company's growth and profitability
consumers, business firms) is an important, yet challenging consideration for firms seeking innovation-based competitive advantage. To facilitate better understanding of the opportunities and challenges that CH presents, we conducted a systematic review of the literature linking CH with innovation-based competitive advantage
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This study examines how standardization alliance network‐based resource advantages vary across a firm’s network position and the firm’s ability to influence industry standard setting and new product outcomes. Empirical analyses, based on archival data from 170 Chinese automobile manufacturers from 1999 to 2013, indicate that firms that span structural holes in standardization alliance networks gain an advantage when focusing on early new product introductions but suffer a disadvantage when aiming at more innovative products
Integrating User Interface Design into the New Product Development Process Rob Tannen and Mathieu Turpault Originally presented: 2012 Watch time: 29 minutes Access the Webcast Products of all kinds are set to take advantage of more sophisticated electronics, including on-board computing power, touch screen and emerging interactive technologies
By understanding this context, strategic options may be evaluated in terms of how they may take advantage of macro-environmental shifts and match them with current or developing organizational capabilities and associated investments
Practitioner Points Firms may not only capture the benefits from product modularization in terms of cost advantages and flexibility, but also potential positive outcomes are increasing sustainability, improved digitalization, new paths for innovation, and better collaboration