How Product Managers Can Go Beyond the Obvious in VOC – With Chad McAllister and Kristyn Corrigan kHUB post date: March 7, 2023 Listen time: 32 minutes Access the Podcast This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world. PDMA is the longest-running professional association for product managers, leaders, and innovators, having started in 1976
Product Management and the Art of the 1x1: Maximizing Organizational Impact PDMA St
The Best vs. the Rest: How do your NPD practices measure-up? Gloria Barczak and Abbie Griffin kHUB post date: May 24, 2021 Originally presented: May 19 & 20, 2021 Watch time: 55 minutes Access the Webcast The results of the global PDMA best practices survey are in. This 5-month effort gathered best practices data from firms throughout the world. Learn the practices of those who are outperforming the competition directly from the researchers
The Back of the Envelope: The Science, Art, and Magic of Idea Generation Peter Duggan Originally published: 2016 (PDMA Visions Magazine • Issue 2, 2016 • Vol 40 • No 2) Read time: 3 minutes Ideas are the lifeblood of product development
The Best vs. the Rest: Key Findings from PDMA's 2012 Comparative Performance Assessment Study Stephen K...These tools were used the most by the best performing firms
Seeing the Elephant in the Room: A Fresh Look at the Power of Taking a Deep Dive on Revealing the Customer Journey PDMA St
The Transformation of the Innovation Process: How Digital Tools are Changing Work, Collaboration, and Organizations in New Product Development Tucker J
The human side of innovation management: Bridging the divide between the fields of innovation management and organizational behavior Matthias Weiss, Markus Baer, Martin Hoegl kHUB post date: March 18, 2024 Originally published: April 28, 2022 (PDMA JPIM • Vol. 39, Issue 3 • May 2022) Read time: 20 minutes Access the Full Article The human side of innovation management focuses on the people that are carrying out innovative endeavors in organizations. It marks the intersection between research on innovation management and organizational behavior. However, these two research areas are not well integrated in the current literature, despite the many promises such an integration holds to address the challenges innovative organizations, as well as their employees, are facing in general and in times of uncertainty and transformation in particular. This editorial provides an overview of the special issue and illustrates the divide between research on innovation management and organizational behavior
Further, product managers should immediately “get out there,” interviewing customers, gathering and analyzing data. However, the best way to expedite the new product manager’s trip along the learning curve is to ensure they have the tools they need
The Optimization Turducken PDMA St. Louis | July 18, 2023 Description How session replays + a/b testing + user testing = a result greater than the sum of its parts. Learn about the recipe used at Caleres to help optimize ecommerce as a product for sites like Famous Footwear, Sam Edelman and Allen Edmonds. Learning Objectives Learn about the Digital Transformation Journey of a large, multi-brand, omni-channel retailer Get a glimpse into the tools, methodology, culture and approach that continuous innovation and continuous improvement at Caleres See some tactical examples of how these are applied to optimize our platform product Customer Journey Agenda 5:30 - 6:00: Networking 6:00 - 6:10: Introductions 6:10 - 6:50: Presentation 6:50 - 7:00: Q&A 7:00 - Adjourn About the Speakers Pete Steege Claire has been some form of designer and experience leader for 17 years, starting out in consumer products for brands like Samsung and Procter & Gamble, then making the leap to digital in the healthcare, B2B and ecommerce industries