Read time: 7 minutes Alex Osborn, an advertising executive, began documenting creativity as a process in the 1930s. Even today, we credit Osborn with key brainstorming tenets, such as deferring judgment, welcoming wild ideas, and achieving high-quality ideas by first pursuing a high quantity of ideas
[Read more] VIEWPOINT BLOG | June 16, 2021 Idea Generation in the 21st Century - an interview with Ty Hagler of Trig Scott Burleson Alex Osborn, an advertising executive, began documenting creativity as a process in the 1930s. Even today, we credit Osborn with key brainstorming tenets, such as deferring judgment
They are people like Tom Osborn at Procter & Gamble, who created Always Ultra, the thin feminine hygiene pad that revolutionized that industry