Customer Insights in a Pinch: ChatGPT, Social Monitoring and Good Old Brainstorming Andrea Ruttenberg | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research...
Voice of the Customer in a Widget-Free World Tony Belilovskiy | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Read the White paper Misunderstanding customer satisfaction, customer feedback and excellent service is costly. Just ask the firm that lost a...
360° Discovery: Unlock more customer insight from within your company Nheeda Enriquez | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Sure, talking to users is the best way to learn about your customer’s pain points or Jobs to be Done. But without the full...
PDMA Body of Knowledge: Product Design & Development Tools Insights #4 Read time: 5 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
Ready. Aim. Fire. How To Define Your Target Customer For Product Success PDMA Carolinas | May 18, 2021 Access the Recording »» Download the handout We all know that we need to develop and create products and services that specifically fit our target customer. But what if you have no...
Frequently Encountered Quandaries (FEQs) in “Jobs to be Done” Innovation Research Steve Hansen, Phase 5 Originally presented: February 18, 2021 Watch time: 54 minutes Access the Webcast This webcast will provide Innovation and Product Development and Management professionals with...
Use Needs-Based Segmentation for Innovation Scott Burleson kHUB post date: January 12, 2021 Read time: 12 minutes Market segmentation is the process of dividing a market into smaller bits. For instance, you could segment by product, geography, customer type, value chain position, and so on....
How the Landscape of Market Research is Changing Faster, Better Insights with AI Kristyn Corrigan, Applid Marketing Science kHUB post date: July 29, 2020 Originally presented: November 5, 2019 (PDMA 2019 Annual Conference) Read time: 7 minutes Download the Handout Machine learning is an...
Four Steps to Product Management Excellence for B2B Companies Scott Burleson kHUB post date: January 27, 2020 Read time: 11 minutes B2C companies, high tech companies, and even start-up firms place a high value on developing product management. Meanwhile, large B2B firms barely even treat it...