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PDMA Body of Knowledge: Market Research in Product Innovation Insights #4

Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


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Build Products That Solve Real Problems

Build Products That Solve Real Problems | JTBD (Jobs-to-be-Done) Workshop PDMA St. Louis | May 18, 2021 “When we buy a product, we essentially ‘hire’ something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. And if the...