How firms realign to tackle the grand challenge of climate change: An innovation ecosystems perspective Lukas Falcke, Ann-Kristin Zobel, Stephen D. Comello kHUB post date: May 23, 2024 Originally published: June 15, 2023 (PDMA JPIM • Vol. 41, Issue 2 • March 2024) Read time: 65 minutes Access...
Know your Customer Peter Monkhouse | PDMA Inspire Innovation Conference • November 15, 2022 Read the Article Many organizations struggle to define who their customer is, what products or services they are offering to their customers, and why customers would buy anything from them....
Know Your Customer Peter Monkhouse kHUB post date: October 20, 2023 Read time: 6 minutes When I took my MBA, my marketing professor was an engineer who had developed, in his opinion, the world's best personal hovercraft, three times. He had also declared bankruptcy three times. After the...
Transforming Products into Experiences kHUB post date: April 19, 2023 Listen time: 36 minutes Access the Podcast This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise and experience...
Lean Product Management kHUB post date: April 7, 2023 Listen time: 43 minutes Access the Podcast This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise and experience power the most...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #4 Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
Build Products That Solve Real Problems | JTBD (Jobs-to-be-Done) Workshop PDMA St. Louis | May 18, 2021 “When we buy a product, we essentially ‘hire’ something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. And if the...