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PDMA Body of Knowledge: Market Research in Product Innovation Insights #4

Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


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Build Products That Solve Real Problems

Build Products That Solve Real Problems | JTBD (Jobs-to-be-Done) Workshop PDMA St. Louis | May 18, 2021 “When we buy a product, we essentially ‘hire’ something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. And if the...


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Confidently Creates Customer Value with Every Product Innovation

Confidently Creates Customer Value with Every Product Innovation: Using Jobs-To-Be-Done Tony Ulwick kHUB post date: May 7, 2021 Read time: 7 minutes Product managers are critical to a company’s success. An article published by McKinsey went so far as to call them “mini-CEOs,” as they are...


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Big Data for Creating and Capturing Value in the Digitalized Environment

Big Data for Creating and Capturing Value in the Digitalized Environment: Unpacking the Effects of Volume, Variety, and Veracity on Firm Performance Francesco Cappa, Raffaele Oriani, Enzo Peruffo and Ian Mccarthy kHUB post date: March 5, 2021 Originally published: July 28, 2020 (PDMA JPIM • Vol...


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Disrupting the Disruptors or Enhancing Them?

Disrupting the Disruptors or Enhancing Them? How Blockchain Reshapes Two‐Sided Platforms Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack Originally published: November 3, 2020 (PDMA JPIM • Vol. 37, Issue 6 • November 2020) Read time: 54 minutes Access the Full Article...


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Smart Products

Smart Products: Conceptual Review, Synthesis, and Research Directions Dr. Stefan Raff, Prof. Dr. Daniel Wentzel and Dr. Nikolaus Obwegeser Originally published: July 23, 2020 (PDMA JPIM • Vol 37, Issue 5 • September 2020) Read time: 1 hour, 5 minutes Access the Full Article Smart products...


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Seeking the Ideal Level of Design Newness

Seeking the Ideal Level of Design Newness: Consumer Response to Radical and Incremental Product Design Ruth Mugge and Darren W. Dahl Originally published: September 1, 2013 (PDMA JPIM • Vol 30, Issue 1 • December 2013) Watch time: 45 minutes Access the Full Article To develop successful...


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PDMA Body of Knowledge: Product Innovation Management Insights #1

Read time: 8 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


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Reviewing the Field of External Knowledge Search for Innovation

Reviewing the Field of External Knowledge Search for Innovation: Theoretical Underpinnings and Future (Re‐)search Directions Daniel Ehls, Sara Polier and Cornelius Herstatt Originally published: August 8, 2020 (PDMA JPIM • Vol. 37, Issue 5 • September 2020) Read time: 43 minutes Access the...


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Strategies of Innovation and Imitation of Product Languages

Strategies of Innovation and Imitation of Product Languages Prof. Dr. David Bendig, Dr. J. Nils Foege, Dr. Stefan Endriß and Prof. Dr. Malte Brettel kHUB post date: October 7, 2020 Originally published: October 10, 2007 (PDMA JPIM • Vol. 24, Issue 6 • November 2007) Read time: 33 minutes ...