Level Up Your Product: Innovation with Game Mechanics Michael Hyzy & Bret Wardl kHUB post date: September 8, 2023 Read time: 10 minutes Games have a magical way of drawing us in, captivating our attention, and compelling us to spend countless hours immersed in their worlds. Now, smart...
Transforming Products into Experiences kHUB post date: April 19, 2023 Listen time: 36 minutes Access the Podcast This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise and experience...
Lean Product Management kHUB post date: April 7, 2023 Listen time: 43 minutes Access the Podcast This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise and experience power the most...
PDMA with Mark Adkins Innovation+ Talks kHUB post date: October 11, 2022 Originally published: October 3, 2022 Listen time: 25 minutes Access the Podcast Mark Adkins is the Director and Chair of the Product Development and Management Association (PDMA), an international community of...
Product Health – A Critical Item for Product Managers to Actively Manage Michael Bauer, Sopheon Originally presented: August 25, 2022 Watch time: 55 minutes Access the Webcast Do a Google search on Product Health and you get articles covering everything from Daily Active users, Net...
From Atoms to Bits: Digital Transformation for Physical Incumbents Alan Cucknell kHUB post date: February 4, 2022 Read time: 7 minutes In his talk at PDMA 2022, Alan Cucknell discusses how physical product companies should approach connected product innovation, with a practical...
How to Develop a Value-Driven Pricing Strategy and Avoid Common Pricing Errors PDMA Pittsburgh | December 1, 2021 Pricing is an often overlooked aspect of the product development process. Without an appropriate pricing strategy, even an optimal product might struggle to find customers or to...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #4 Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
Build Products That Solve Real Problems | JTBD (Jobs-to-be-Done) Workshop PDMA St. Louis | May 18, 2021 “When we buy a product, we essentially ‘hire’ something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. And if the...
Confidently Creates Customer Value with Every Product Innovation: Using Jobs-To-Be-Done Tony Ulwick kHUB post date: May 7, 2021 Read time: 7 minutes Product managers are critical to a company’s success. An article published by McKinsey went so far as to call them “mini-CEOs,” as they are...