PDMA with Mark Adkins Innovation+ Talks kHUB post date: October 11, 2022 Originally published: October 3, 2022 Listen time: 25 minutes Access the Podcast Mark Adkins is the Director and Chair of the Product Development and Management Association (PDMA), an international community of...
Product Health – A Critical Item for Product Managers to Actively Manage Michael Bauer, Sopheon Originally presented: August 25, 2022 Watch time: 55 minutes Access the Webcast Do a Google search on Product Health and you get articles covering everything from Daily Active users, Net...
From Atoms to Bits: Digital Transformation for Physical Incumbents Alan Cucknell kHUB post date: February 4, 2022 Read time: 7 minutes In his talk at PDMA 2022, Alan Cucknell discusses how physical product companies should approach connected product innovation, with a practical...
How to Develop a Value-Driven Pricing Strategy and Avoid Common Pricing Errors PDMA Pittsburgh | December 1, 2021 Pricing is an often overlooked aspect of the product development process. Without an appropriate pricing strategy, even an optimal product might struggle to find customers or to...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #4 Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
Build Products That Solve Real Problems | JTBD (Jobs-to-be-Done) Workshop PDMA St. Louis | May 18, 2021 “When we buy a product, we essentially ‘hire’ something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. And if the...
Confidently Creates Customer Value with Every Product Innovation: Using Jobs-To-Be-Done Tony Ulwick kHUB post date: May 7, 2021 Read time: 7 minutes Product managers are critical to a company’s success. An article published by McKinsey went so far as to call them “mini-CEOs,” as they are...
Big Data for Creating and Capturing Value in the Digitalized Environment: Unpacking the Effects of Volume, Variety, and Veracity on Firm Performance Francesco Cappa, Raffaele Oriani, Enzo Peruffo and Ian Mccarthy kHUB post date: March 5, 2021 Originally published: July 28, 2020 (PDMA JPIM • Vol...
Disrupting the Disruptors or Enhancing Them? How Blockchain Reshapes Two‐Sided Platforms Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack Originally published: November 3, 2020 (PDMA JPIM • Vol. 37, Issue 6 • November 2020) Read time: 54 minutes Access the Full Article...
Smart Products: Conceptual Review, Synthesis, and Research Directions Dr. Stefan Raff, Prof. Dr. Daniel Wentzel and Dr. Nikolaus Obwegeser Originally published: July 23, 2020 (PDMA JPIM • Vol 37, Issue 5 • September 2020) Read time: 1 hour, 5 minutes Access the Full Article Smart products...