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Innovation and Intellectual Property (IP)

Read time: 6 minutes The PMBOK offers a very clear way of thinking about IP. “Intellectual property (IP) refers to creations of the mind”, which “in product innovation”, “defines the potential for an organization to capture value from new products”. Unpacking this, we see a few...

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Deliberate Differentiation

Deliberate Differentiation: Celebrating the Coke Bottle at 100 Joshua L. Cohen Originally published: 2016 (PDMA Visions Magazine • Issue 3, 2016 • Vol 40 • No 3) Read time: 9 minutes As Coca-Cola celebrates the centennial of its iconic Coke bottle this year, product innovators, marketing...